People and small business owners usually connect apps with big name companies. It has proven to be a big mistake because the companies are losing on the profit. Nowadays, you can notice that small and medium size companies have fully accepted this trend and they are creating their apps. People have become attached to their phones, and if you don’t have an app on Google or Apple store, it means you are invisible.
Studies have shown that average American spends more than three hours on his phone. They probably have several applications that cover their total usage, but being on their way can’t hurt your business. From time to time, they will stumble upon your application, and this can be a great promotion. Considering that smartphone took supremacy over a computer, you will have better luck, someone, discovering you on Google Store than on your actual website.
Focus on marketing
Most apps have details connected to price, general info, services, and booking. A large number of details is just one click away, and that will be your biggest advantage. You can also include in news feed special promotions and sales. Every app has push notifications and you can always remind your users of your services when you think is the appropriate moment.
Reward your customer
Instead of providing them old fashioned rewards, you can always improve your loyalty program and implement it with your app. Enable your customers to collect their awards via an app. Also, you will get more subscribers and more long – term clients.
Build your brand
Your mobile app is practically the half or your business, and it will increase your competitiveness on the market. People will become more aware of services you are providing. If you have a mobile app, it practically like you own a billboard with flashing lights. And you can manage it whatever you like. Depending on your preferences you can change they layout, make it more functional, informative or shocking. The real point here is to create an app that will suit your customers.